About Your Brand Strategist at Cheeky Noot
I’m Sunnie—the brand strategist & founder!
Your neighbourhood brand designer, illustrator, and creative hype gal.
I run Cheeky Noot Studio from Melbourne (and my brain), working with brands that want to make waves, not just logos. I live for quirky ideas, offbeat strategies, and designs that make people say “WTF… in a good way.” I’m currently diving into a Master of Education (Secondary) because I’m obsessed with connecting design, identity, and social issues through brand strategy.
As a brand strategist, I help creatives, changemakers, and rule-breakers build brands that actually feel like them.
You don’t need to look like everyone else to be legit. You need brand strategy that sticks, scrolls, and speaks volumes—whether you’re a vintage shop owner, a grassroots activist, or an emerging artist with no idea how to show up online (yet). I’ve worked with people doing really cool sh*t in sustainability, food, and culture—and every single time, the brief is the same: be bold and make it matter.
Say gidday to the cheeky noot crew!
Meet the small but mighty team
Sunnie, Strategist, Designer and Founder
Hi! I’m Sunnie. I’m a self-taught designer + creative director at Cheeky Noot Studio.
Oh—by the way, if you happened to live next to me, you would probably see me eating sushi and sandwiches every single day. I absolutely love it when my clients dare to dream big! Random fact: Yes, I’m unhinged (in a good way).
Afifah Alifia Alfiantie, Social Media Manager
Hi, I'm Ifa! Professionally, I'm a social media manager with a scientific background who loves blending analytical and data-driven methods with my creative passion to build engaging digital content. But personally, I'm just a cat-loving introvert with too many hyperfixations and too little free time to explore them all.
The Cheeky Noot studio mantra
Oh no, this brand strategist is not here to play it safe
Every brand I build is packed with purpose, personality, and a sprinkle of rebellion. Whether you’re a spicy new startup or a founder ready to glow-up your brand, I’m here to create work that doesn’t just look good—it hits right in the feels.
Chaos (but make it strategic)
I take all your scattered notes, niche inspo, identity crises, and 3am shower thoughts, and turn them into something full-on fire.
Main character energy
No bland branding here. Your visuals should feel like the lead in the movie, not a forgettable side plot. I design stuff that seriously gets you, not what the algorithm wants.
Funny = memorable
Humour makes things stick. If we can give people the gigs and gasps? We’ve won. I don’t believe in sterile branding—I believe in stuff people actually want to share.
Designed for big feelings
I think about the vibes before the visuals. If your audience doesn’t feel the feels when they see your brand, what’s the point? I make experiences that hit—visually, emotionally, culturally.
Fresh out the oven
I don’t follow trends. I pull from unexpected places and I serve branding that feels new—even if it’s built on old-school values. You’ll never get a cookie-cutter vibe from this gal.
