Acavista - Brand Strategy & Design
Contemporary condo vibes, but make it campus-friendly.
Acavista is a student housing brand redefining what it means to “live your best college life”—with branding that’s bright, social, and full of energy.
Identifying the problem
Student housing? Yeah... it’s a mess. High rent, gross carpets, weird landlords, and no community in sight. Most college living situations feel like a survival challenge, not a space for growth.
Acavista flips the script. The goal was to build a brand that actually understood what students need—affordability, connection, comfort—and present it in a way that feels aspirational without being out of reach.
Target audience
College students who want more than just four walls and Wi-Fi.
Young adults who value both affordability and aesthetics in their space.
Parents or guardians helping students choose housing that feels safe, modern, and community-driven.
Qualitative Research
The visual direction came from studying how Gen Z engages with lifestyle brands—think: upbeat, colourful, slightly aspirational, but still super grounded. I also looked at student testimonials, rental pain points, and what turns a “dorm” into a “home.”
Spoiler: it’s less about square footage, and more about how a space makes you feel.
Strategy Development
Acavista’s brand identity is warm, modern, and community-first. The deliverables included:
A logo that’s clean, crisp, and feels grown-up, without being boring
A bright, energetic colour palette to match the student lifestyle
Brand visuals that speak to inclusivity, connection, and modern comfort
Everything—from the typography to the reel—was designed to make students think, “I could see myself here.”
Challenges & Solution
Student brands often swing one of two ways: too corporate, or too cliché. The challenge here was striking the perfect middle ground—professional, but still playful.
The solution? Focus on relatable optimism. The kind that doesn’t sugarcoat student life, but makes it feel full of possibility. Acavista became more than a place to rent—it became a lifestyle brand for students who care about how and where they live.
Here’s how it turned out
Take a look at the final brand design
go from idea soup to “holy sh*t, that’s my brand”
If this project made you feeling something… that’s the power of brand design.
Now imagine what that power could do for your brand. Whether you’ve got a fully-formed brief or just chaos in a Google Doc, I’m here to help you shape it into something scroll-stopping.