The Naked Studio - Brand Strategy & Design
A conceptual sexual wellness brand built to keep it real, not raunchy.
Packaging & Brand Concept for The Naked Studio
Featured by: Design By Women
A bold branding concept that challenges performative sex culture and invites people into something way more real, inclusive, and actually good for you.
Identifying the problem
Let’s talk about the weird elephant in the room: porn. Like many of us, I grew up thinking that was the blueprint for sex. Plot twist—it’s not. All it gave me was pressure, performance anxiety, and a whole lot of confusion.
So I made The Naked Studio: a brand that says ‘nah’ to performative, unrealistic portrayals of sex and instead makes space for authenticity, openness, and actual connection. It’s honest. It’s inclusive. It’s everything I wish I had growing up.
Target audience
Young adults who are unlearning toxic sex narratives and want real, healthy intimacy.
People exploring their sexuality or rebuilding relationships with their bodies.
Couples and individuals looking for high-quality, inclusive sexual wellness products.
Qualitative Research
This started with my own experiences but quickly turned into deeper research. I analysed the branding strategies of existing sexual wellness brands—and let’s just say, a lot of them either felt sterile or super stylised with no actual soul. I knew there was a gap for something that felt emotionally intelligent, body-aware, and still kinda hot.
Strategy Development
I chose the name The Naked Studio to represent honesty, vulnerability, and design that peels back the layers (metaphorically and literally). The brand tone? Confident but gentle. Empowering without being preachy. Sexy without the sleaze.
Conceptual products included:
A plant-based, aloe-enriched lube designed to feel like you.
An intimacy-enhancing essential oil (Sweet Orange) for sensory play and good vibes.
The whole vibe? A brand that’s inclusive of the LGBTQ+ community and designed for real bodies, real feelings, and real pleasure.
Challenges & Solution
The trickiest part? Balancing a super personal message with something conceptually strong and commercially viable. The solution was to lead with lived experience, back it with strong strategy, and inject just the right amount of design sass.
Here’s how it turned out
Take a look at the final brand design
go from idea soup to “holy sh*t, that’s my brand”
If this project made you feeling something… that’s the power of brand design.
Now imagine what that power could do for your brand. Whether you’ve got a fully-formed brief or just chaos in a Google Doc, I’m here to help you shape it into something scroll-stopping.